Government & PR agencies
Track public sentiment and emerging issues across national and regional conversation.
AI intelligence · media monitoring · social listening
See signals early.
Arabic-first social listening and media intelligence for the Gulf. One view of what is being said about you — as it happens, in the dialects it happens in.
Live in weeks · supported in Arabic and English · PDPL-aligned
What we listen to
- X
- TikTok
- News
- Forums
- Blogs
The platform
Listen, understand, act — in one workspace.
Eight capabilities, live today, working together. Pick a step to see it.
Real-time tracking of brand, topic and keyword mentions across X, Instagram, TikTok, Facebook, news, forums and blogs — 24/7, in Arabic and English.
- Listening — brand, topic and keyword mentions in real time
- Monitoring — 24/7 automated coverage across social, news, forums and blogs
- Sources — one unified view of social platforms, news and online media
Dialect-aware NLP classifies every mention as positive, neutral or negative, summarises what is being said and shows who is driving it.
- AI analysis — models tuned for Gulf dialects and everyday colloquial Arabic
- Trends — emerging topics and shifts in conversation before they peak
- Influencers — the voices driving reach and engagement on any topic
Configurable thresholds fire instant notifications on volume spikes, keyword hits or sentiment shifts, and AI-written reports are ready to share.
- Alerts — instant notifications when mention volume or sentiment spikes
- Crisis detection — unusual negative spikes flagged automatically
- Reports — auto-generated, branded and ready for stakeholders
Every channel, as it happensSample view
Signals, live
The Gulf conversation, as it moves.
Pick a sector: this year’s sentiment as mentions arrive, share of voice against competitors, and the alerts that would have fired.
+34Net sentimentpositive minus negative, this month
9,144Mentions this month
Last 24 minutesmentions per minute
Live · simulatedSample view
Sentiment trendthis year · mentions by sentiment
Share of voicesocial profiles · sentiment · news coverage
- Your brand41%
- Competitor A27%
- Competitor B19%
- Competitor C13%
Alertsas they fire
- XService outage thread gaining replies in Riyadh+130% vs baseline · 261 mentionsNegative
- NEWSRegional outlet picks up the announcementArabic · 3 outlets in 40 minPositive
- TIKTOKExplainer clip on the new procedure trending27.9K reach · 279 repliesPositive
- FORUMMixed reaction on fees in a community threadNajdi · sentiment shiftingNeutral
Arabic-first
Arabic is not a translation layer.
Most tools run Arabic through English models and lose the meaning on the way. mirqb. reads dialects, script variation and mixed Arabic-English text natively — and analysts control exactly what gets tracked.
- Boolean query builder with AND / OR / NOT, exact phrases and proximity matching
- Arabic variant matching across spelling, diacritics and dialect forms of the same term
- Saved keyword sets for brands, topics and competitors, reused across the workspace
- Filters and exclusions by source, language, country and sentiment to cut noise
How mirqb. reads itSample view
الخدمة طايرة اليوم 👏 ثلاث ساعات بدون نت
Translation-first“The service is flying today 👏 three hours without internet”Positivemirqb.sarcasm — the applause is the complaintNegativeNajdiالتطبيق الجديد smooth بس الـ login كل مرة يطلّعني
Translation-first“The new app smooth but the login every time kicks me out”Positivemirqb.the complaint is in the second halfNegativeHijazi · code-switchedما شاء الله عليهم، ردّوا عليّ خلال دقايق
Translation-first“What God has willed on them, they replied to me within minutes”Neutralmirqb.«ما شاء الله» is praise; ردّوا / ردوا / ردو match as one wordPositiveKhaleeji
Who we serve
Built for teams that can’t afford to miss what’s being said.
Enterprise brands
Monitor brand health, campaigns and competitors across every marketing channel.
Media & broadcasters
Follow story pickup, audience reaction and trending topics as they develop.
Agencies
Manage listening and reporting for multiple clients from a single workspace.
Consult an analyst
Talk to someone who reads the region.
Tell us what you need to watch. An analyst who works in your market replies within one business day — with a view on your own conversation, not a generic demo.
- Lead analystGulf dialects · sentiment calibration
- Media intelligence analystNews pickup · story provenance
- Crisis & escalation leadAlert thresholds · response playbooks
An analyst replies within one business day
Built to meet regional data standards.
PDPL-aligned data handling
Practices aligned with Saudi PDPL and regional data protection requirements.
Role-based access control
Granular permissions for teams and workspaces.
Audit-ready logging
A full activity trail for compliance reviews.
Roadmap
Where coverage is headed next.
The category is moving past social media alone — the roadmap moves with it.
Reviews & marketplace monitoring
App stores, delivery platforms and review sites — where customer opinion increasingly forms first.
Broadcast monitoring
TV and radio coverage alongside digital sources, for a fuller picture of public conversation.
AI answer visibility
How brands are represented in AI-generated answers, not just search results and social feeds.
Case studies & blog
What we’ve seen, and what we think.
Anonymised scenarios from the sectors we work in, and notes on reading the Arabic conversation properly.
Case studies
Sample scenariosAn outage thread, caught before it trends
A service-outage thread in Riyadh crosses +130% of baseline. The alert fires at 261 mentions with the originating post and its spread path attached; the comms team is answering 40 minutes before the topic trends.
40 minahead of the trend
Request the full studyA product launch, read in three dialects
Reaction to a new savings product splits by dialect: Hijazi questions, Najdi price comparisons, Khaleeji praise. The weekly briefing keeps them apart instead of averaging them, and the FAQ is rewritten within the week.
3dialects, read apart
Request the full studyA portal complaint, separated from a campaign
Complaints about appointment slots spike to +140% in a day. Half are organic; half come from a cluster of new accounts. The report shows both, so the response goes to the real users and not to the amplification.
+140%spike, halved to what matters
Request the full studyFrom the blog
Arabic NLPWhy sentiment models break on Najdi — and what fixes themMost tools translate first and classify second. In Gulf Arabic that loses the sarcasm, the code-switching and half the spellings.5 min read · 20 August 2026Read the noteAlertsReading a spike: baseline, window and the pattern flagA number on its own is not an alert. Four figures turn it into one — and tell you whether to wake anyone up.4 min read · 12 August 2026Read the noteBenchmarkingShare of voice in the Gulf: measure the market that matters41% of what, exactly? Share of voice is only useful when the denominator is your market, your language and your sources.4 min read · 4 August 2026Read the note
Let’s see the signal together.
Schedule a walkthrough of mirqb. for your team — in Arabic or English.